[{"innerBlocks":[],"name":"core\/freeform","postId":1797,"blockType":{"name":"core\/freeform","keywords":[],"attributes":{"content":{"type":"string","source":"raw"},"lock":{"type":"object"}},"providesContext":[],"usesContext":[],"selectors":[],"supports":{"className":false,"customClassName":false,"reusable":false},"styles":[],"variations":[],"apiVersion":3,"title":"Classic","description":"Use the classic WordPress editor.","category":"text"},"originalContent":"As organizations look to provide data analytics to more users, self-service capabilities are becoming more important\u2014and data quality will influence success.

\u201cThere is a growing demand to disintermediate the middleman between the data \u2018action taker\u2019 and the data,\u201d says William McKnight, president of McKnight Consulting Group. \u201cThis demand is exponential in progressive, achieving organizations.\u201d

The main driver is \u201ckeeping a train of thought alive long enough to get to action,\u201d McKnight contends. \u201cIf the path to a solid action is fraught with IT delay, the action will not be taken. Or, assuming the data is there, will be taken without access to it. When competing on analytics, an organization absolutely must adopt self-service analytics.\u201d

William McKnight horizontal.jpg<\/bsp-image>Depending on the level of data science in the organization, a company that leverages self-service analytics can expect to see an infusion of intelligence into its operations and decision-making processes, McKnight says. \u201cTrue intelligence in the form of analytics takes a company closer to its goals.\u201d

If self-service is provided to data of poor quality, poor-performing data or hard-to-understand data, however, self-service analytics can actually bring more harm than good to an organization.

\u201cSome users, if they feel like they\u2019re suddenly \u2018on their own\u2019 after years of a different arrangement, could actually go backwards in their use of data,\u201d McKnight believes. \u201cSelf-service analytics is a program. It\u2019s not suddenly dropping a responsibility. It\u2019s understanding [that] the responsibility all along was to get data to users and taking processes closer to that ideal.\u201d","saveContent":"As organizations look to provide data analytics to more users, self-service capabilities are becoming more important\u2014and data quality will influence success.

\u201cThere is a growing demand to disintermediate the middleman between the data \u2018action taker\u2019 and the data,\u201d says William McKnight, president of McKnight Consulting Group. \u201cThis demand is exponential in progressive, achieving organizations.\u201d

The main driver is \u201ckeeping a train of thought alive long enough to get to action,\u201d McKnight contends. \u201cIf the path to a solid action is fraught with IT delay, the action will not be taken. Or, assuming the data is there, will be taken without access to it. When competing on analytics, an organization absolutely must adopt self-service analytics.\u201d

Data quality will determine success with self-service analytics

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