[{"innerBlocks":[],"name":"core\/freeform","postId":255,"blockType":{"name":"core\/freeform","keywords":[],"attributes":{"content":{"type":"string","source":"raw"},"lock":{"type":"object"}},"providesContext":[],"usesContext":[],"selectors":[],"supports":{"className":false,"customClassName":false,"reusable":false},"styles":[],"variations":[],"apiVersion":3,"title":"Classic","description":"Use the classic WordPress editor.","category":"text"},"originalContent":"Blue Cross Blue Shield of Massachusetts will now be putting digital cognitive behavioral therapy to use to help its members struggling with depression, insomnia, stress and anxiety. The Blues plan will be expanding its digital platform to include Learn to Live\u2019s evidence-based cognitive behavioral therapy. Learn to Live\u2019s CBT therapy will be available to BCBSMA\u2019s employer clients with 500 or more members. Minneapolis-based Learn to Live\u2019s delivery model will become a part of BCBSMA\u2019s Emerging Solutions portfolio, launched in July 2018 to curate health solutions and provide advice to employer customers on which solutions could best help improve their employees' health. With this new partnership, Learn to Live\u2019s solution will join nationally recognized solutions for diabetes prevention and management; fertility; pregnancy; and parenting on the BCBSMA Emerging Solutions platform. \u201cWe believe an individual's emotional health is as important as their physical health, and we are committed to helping members get the support they need,\u201d says Ken Duckworth, behavioral health medical director at BCBSMA.

\u201cWe know many of our members struggle to manage daily stresses and challenges in their lives and that our employer customers are looking for new solutions to help their employees,\u201d Duckworth says. \u201cThe Learn to Live programs offer members another path to improve their emotional well-being in a way that's convenient and accessible for them.\u201dDale Cook, CEO of Learn to Live, says the program helps users identify thoughts and behavior patterns that perpetuate their issues, so they can work through them. The company\u2019s customized online programs are based on proven principles of CBT. The programs are confidential, and employers are not given identifiable information on whether an employee uses the program or not. Relatively speaking, the program is less expensive than face-to-face therapy, ongoing medication and has been proven through a number of studies that it can treat anxiety and depression just as effectively, Cook says. A study in the Journal of Neuropsychiatry and Clinical Neurosciences<\/i>, for example, shows that cognitive behavioral therapy can change the brains of people with anxiety issues in much the same way that medication can.Cook notes that behavioral health disorders are more costly to the U.S. healthcare system than heart disease and cancer. The large untreated population of people suffering from these issues face barriers to treatment\u2014including stigma, lack of access to behavioral health professionals, financial constraints and lack of geographic access, he says. Learn to Live\u2019s online platform makes care accessible.Learn to Live\u2019s online courses are being used by 3.5 million members across the U.S. Some clients purchase it individually online; others access it through Blue Cross Blue Shield of Minnesota, General Mills, Land O\u2019Lakes and The Toro Company, and now BCBSMA. The University of Minnesota offers Learn to Live digital support to its 56,000 students.","saveContent":"Blue Cross Blue Shield of Massachusetts will now be putting digital cognitive behavioral therapy to use to help its members struggling with depression, insomnia, stress and anxiety. The Blues plan will be expanding its digital platform to include Learn to Live\u2019s evidence-based cognitive behavioral therapy. Learn to Live\u2019s CBT therapy will be available to BCBSMA\u2019s employer clients with 500 or more members. Minneapolis-based Learn to Live\u2019s delivery model will become a part of BCBSMA\u2019s Emerging Solutions portfolio, launched in July 2018 to curate health solutions and provide advice to employer customers on which solutions could best help improve their employees' health. With this new partnership, Learn to Live\u2019s solution will join nationally recognized solutions for diabetes prevention and management; fertility; pregnancy; and parenting on the BCBSMA Emerging Solutions platform. \u201cWe believe an individual's emotional health is as important as their physical health, and we are committed to helping members get the support they need,\u201d says Ken Duckworth, behavioral health medical director at BCBSMA. \u201cWe know many of our members struggle to manage daily stresses and challenges in their lives and that our employer customers are looking for new solutions to help their employees,\u201d Duckworth says. \u201cThe Learn to Live programs offer members another path to improve their emotional well-being in a way that's convenient and accessible for them.\u201dDale Cook, CEO of Learn to Live, says the program helps users identify thoughts and behavior patterns that perpetuate their issues, so they can work through them. The company\u2019s customized online programs are based on proven principles of CBT. The programs are confidential, and employers are not given identifiable information on whether an employee uses the program or not. Relatively speaking, the program is less expensive than face-to-face therapy, ongoing medication and has been proven through a number of studies that it can treat anxiety and depression just as effectively, Cook says. A study in the Journal of Neuropsychiatry and Clinical Neurosciences<\/i>, for example, shows that cognitive behavioral therapy can change the brains of people with anxiety issues in much the same way that medication can.Cook notes that behavioral health disorders are more costly to the U.S. healthcare system than heart disease and cancer. The large untreated population of people suffering from these issues face barriers to treatment\u2014including stigma, lack of access to behavioral health professionals, financial constraints and lack of geographic access, he says. Learn to Live\u2019s online platform makes care accessible.Learn to Live\u2019s online courses are being used by 3.5 million members across the U.S. Some clients purchase it individually online; others access it through Blue Cross Blue Shield of Minnesota, General Mills, Land O\u2019Lakes and The Toro Company, and now BCBSMA. The University of Minnesota offers Learn to Live digital support to its 56,000 students.","order":0,"get_parent":{},"attributes":[],"attributesType":{"content":{"type":"string","source":"raw"},"lock":{"type":"object"}},"dynamicContent":""}]

BCBSMA adds cognitive behavioral therapy to its digital solutions

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