[{"innerBlocks":[],"name":"core\/freeform","postId":2837,"blockType":{"name":"core\/freeform","keywords":[],"attributes":{"content":{"type":"string","source":"raw"},"lock":{"type":"object"}},"providesContext":[],"usesContext":[],"selectors":[],"supports":{"className":false,"customClassName":false,"reusable":false},"styles":[],"variations":[],"apiVersion":3,"title":"Classic","description":"Use the classic WordPress editor.","category":"text"},"originalContent":"Anthem Blue Cross is launching an integrated digital health platform designed to create a personalized member experience by connecting healthcare plan and benefits data with individual clinical and claims data, as well as information pulled from fitness and wellness apps.

Called Engage, the platform was developed in collaboration with vendor Castlight Health and will be available starting in January to Anthem\u2019s large groups in California and sister plan in Colorado. In addition, it will be offered to all of the insurer's large employer customers\u2014so far, 20 have signed up for the integrated solution that brings together all of their employees\u2019 key healthcare and benefits data.

\u201cEngage is born out of Anthem\u2019s commitment to provide an engaging healthcare experience for everyone while sparking personal action and empowerment,\u201d said Brian Ternan, president of commercial business at Anthem Blue Cross. \u201cRather than contending with myriad one-off digital offerings that address only small portions of their health benefits and healthcare or fitness data, Engage brings together an individual\u2019s health and benefits into one location, empowering employees with information and support for better health and better healthcare decisions.\u201d

Also See<\/b>: Anthem Blue Cross picks solution to aid genetic testing<\/a>

John Doyle, CEO of Castlight Health, says his company started working with Anthem about four years ago in what he describes as a \u201cdata partnership\u201d in which the insurer shared claims data with the vendor to assist mutual customers. That led to a 2015 collaborative arrangement that includes the development of products and a \u201cgo-to-market\u201d initiative that ultimately gave rise to the Engage platform.

\u201cAll of the hands-on engineering and R&D work is going on here at Castlight,\u201d adds Doyle. \u201cBut the Anthem folks have been intimately involved every step of the way.\u201d

According to Doyle, the timing of the Engage launch in January coincides with the new benefits year in 2018. He contends that the digital health platform is \u201call about healthcare navigation\u201d and the ability for employees to make better cost and quality decisions when accessing care.

\u201cHealthcare navigation is about a highly personalized experience that targets proactive outreach to employees who have a condition or need that an employer program or a network provider could address,\u201d he says, pointing out that the platform is linked with Anthem\u2019s suite of clinical and wellness programs such as programs for expectant mothers or to help manage chronic conditions.

Engage directs employees to the \u201cright resource at the right time at scale,\u201d claims Doyle. For example, he says an Anthem nurse can be alerted to connect with a health plan member based on their medical or lifestyle needs and can help them stick to a care plan, alerting missed lab tests and providing additional educational resources.

The platform also offers \u201cwellness functionality\u201d by connecting to fitness trackers and health apps that provide \u201cdata about everything from sleep patterns to physical activity and the like,\u201d according to Doyle, who notes that this employee information can be tracked, and employers can administer wellness challenges and tailor incentives.

As the healthcare industry makes the transition from fee-for-service to value-based care with a corresponding emphasis on quality of care, Doyle believes that Engage can help leverage data to better support new reimbursement models.","saveContent":"Anthem Blue Cross is launching an integrated digital health platform designed to create a personalized member experience by connecting healthcare plan and benefits data with individual clinical and claims data, as well as information pulled from fitness and wellness apps.

Called Engage, the platform was developed in collaboration with vendor Castlight Health and will be available starting in January to Anthem\u2019s large groups in California and sister plan in Colorado. In addition, it will be offered to all of the insurer's large employer customers\u2014so far, 20 have signed up for the integrated solution that brings together all of their employees\u2019 key healthcare and benefits data.

\u201cEngage is born out of Anthem\u2019s commitment to provide an engaging healthcare experience for everyone while sparking personal action and empowerment,\u201d said Brian Ternan, president of commercial business at Anthem Blue Cross. \u201cRather than contending with myriad one-off digital offerings that address only small portions of their health benefits and healthcare or fitness data, Engage brings together an individual\u2019s health and benefits into one location, empowering employees with information and support for better health and better healthcare decisions.\u201d

Also See<\/b>: Anthem Blue Cross picks solution to aid genetic testing<\/a>

John Doyle, CEO of Castlight Health, says his company started working with Anthem about four years ago in what he describes as a \u201cdata partnership\u201d in which the insurer shared claims data with the vendor to assist mutual customers. That led to a 2015 collaborative arrangement that includes the development of products and a \u201cgo-to-market\u201d initiative that ultimately gave rise to the Engage platform.

\u201cAll of the hands-on engineering and R&D work is going on here at Castlight,\u201d adds Doyle. \u201cBut the Anthem folks have been intimately involved every step of the way.\u201d

According to Doyle, the timing of the Engage launch in January coincides with the new benefits year in 2018. He contends that the digital health platform is \u201call about healthcare navigation\u201d and the ability for employees to make better cost and quality decisions when accessing care.

\u201cHealthcare navigation is about a highly personalized experience that targets proactive outreach to employees who have a condition or need that an employer program or a network provider could address,\u201d he says, pointing out that the platform is linked with Anthem\u2019s suite of clinical and wellness programs such as programs for expectant mothers or to help manage chronic conditions.

Engage directs employees to the \u201cright resource at the right time at scale,\u201d claims Doyle. For example, he says an Anthem nurse can be alerted to connect with a health plan member based on their medical or lifestyle needs and can help them stick to a care plan, alerting missed lab tests and providing additional educational resources.

The platform also offers \u201cwellness functionality\u201d by connecting to fitness trackers and health apps that provide \u201cdata about everything from sleep patterns to physical activity and the like,\u201d according to Doyle, who notes that this employee information can be tracked, and employers can administer wellness challenges and tailor incentives.

As the healthcare industry makes the transition from fee-for-service to value-based care with a corresponding emphasis on quality of care, Doyle believes that Engage can help leverage data to better support new reimbursement models.","order":0,"get_parent":{},"attributes":[],"attributesType":{"content":{"type":"string","source":"raw"},"lock":{"type":"object"}},"dynamicContent":""}]

Anthem Blue Cross to launch digital health platform

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